Kelly Slater’s New Fashion Line is Good for the Planet
"The 'Limited Supply' mentality allows us to be flexible and make items when ideas hits us. We’re still making ethically sound product, but we’re doing it with our friends right down the street." – @kellyslater Read the uncut interview with @detailsmag on the Journey Page to learn about Kelly's favorite items and the inspiration behind the capsule! #thisisacleanslate #outerknownlimitedsupply #madeintheusa
To say that Kelly Slater loves the ocean is an understatement. He is an eleven-time “World Surf League” champion, a member of the Board of Advisors for the Sea Shepherd Conservation Society and a staunch environmental activist.
Last fall Slater merged his love for nature and appreciation for high-quality and responsibly made clothing, by launching “OuterKnown,” a sustainable menswear clothing and accessories brand.
In a statement announcing his inspiration and vision for OuterKnown he said, “I created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove that you can actually produce great looking menswear in a sustainable way…the last two years have been a huge eye-opener for me. It’s clear now just how challenging it is for any brand to put sustainability at the forefront of their business and I’m proud that we’re one of the few taking the lead.”
OuterKnown offers all the basics that can be found in most men’s closets, including luxuriously crafted fabrications for comfort and long-lasting quality. There are classic tees made from a soft blend of hemp and organic cotton jersey, plush cotton – polyester – brushed interior crewnecks, soft linen-Tencel Lyocell blend relaxed pants and a “must have” Peruvian organic cotton and baby alpaca blend knit beanie.
In an effort to “Find a better way to make clothing and use fewer resources in manufacturing,” Slater partnered with ECONYL, a recycling company that regenerates nylon waste into yarn for various products. He even visited their Slovenia plant to study the process of turning discarded fishing net nylon into yarn, which of course – he uses for his eco-friendly brand.
Watch Kelly Slater’s Kering Talks interview to learn more about his mission to reduce ocean waste through sustainable clothing manufacturing:
Kelly Slater lesson:
See and shop the OuterKnown collection: here
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